Projects - Adidas Boost your Run

Adidas Boost your Run
Title: Adidas Boost your Run
Category: Augmented Reality
Client: Adidas
Year: 2013

Description: Adidas Boost Your Run Augmented Reality implemented by HIC Media took place in Lebanon and Jordan serving as a backdrop of the company in 2015. This AR application made the Adidas sneaker function as a game controller. The player would stand in front of a screen, choose a track in which he’d like to race in, wear the Adidas shoes and simply run his fastest to finish the pathway and beat the highest score. A Facebook and mobile application were also developed to enhance customer experience.

Watch Adidas Boost Your Run Augmented Reality on HIC Media's YouTube Channel