LG Iraq team was looking to increase both awareness and footfall for the launch of their new washing machine. To achieve their goals, HIC Media in partnership with Mindshare leveraged the power of Augmented Reality. The activation took place both in Erbil and Baghdad as well as in Lebanon particularly in City Center Beirut and Khoury Home. Users had to virtually toss as much laundry as possible into the washing machine and with a circular hand movement activate the washing process. At the end of the game users could take a picture and upload it on any social media platform.
Watch the activation
of LG Washing Machine Augmented Reality