google ads
New Options to Manage Ad Assets and Extensions

Google has announced some new updates to Ads Manager that will better enable advertisers to take a broader view of their ad assets and campaigns, and may help to highlight new opportunities, based on new creative combinations, targeting tools, CTAs and more.

First off, Google’s now referring to ’ad extensions’ – like sitelinks, callouts and additional images - as ‘ad assets’, which aligns the broader scope of Google’s new approach to your various add-on elements.

google
Google will roll out new search updates

Google announced that it’s rolling out new Search updates over the next few weeks that will aim to make it easier for people to find high-quality content.

The new ranking improvements will work to reduce the amount of low-quality or unoriginal content that ranks high in search results. Google says that the update will especially target content that has been created primarily for ranking on search engines, known as “SEO-first” content, rather than human-first content.

The State of Ecommerce. Will growth continue to boom as we move through 2022 and beyond ?
The State of Ecommerce: A Sample of Insights for 2022 and Beyond - Part 1

Since the start of the pandemic, the ecommerce market has experienced unprecedented growth. The so-called “pandemic effect” generated large spikes in online shoppers, drove many new consumers to the industry, and accelerated the arrival of ecommerce business formats like online grocery shopping and last-mile deliveries.

The industry as a whole looks quite different than it did prior to 2020, and emerging trends suggest ecommerce will continue to evolve at a rapid pace in the future. 

Laravel for eCommerce Website Development
Why Choose Laravel for eCommerce Website Development?

Laravel is an open-source PHP (Hypertext Preprocessor) web framework, which includes tools and features that can be used to build sites and web applications related to eCommerce.

The global eCommerce market remains a booming industry.  Retail e-commerce sales worldwide were approximately 4.9 trillion dollars in 2021. Over the next four years, this figure is expected to increase by 50 percent, reaching 7.4 trillion dollars by the year 2025.

Next.js
What is Next.js and how it works ?

Next.js is a flexible React framework that gives you building blocks to create fast web applications.
But what exactly do we mean by this?

Let’s spend some time expanding on what React and Next.js are and how they can help.


Building Blocks of a Web Application

There are a few things you need to consider when building modern applications. Such as:

Marketing Automation
How to Get Started with Marketing Automation

Marketing automation is a software platform that streamlines, automates and measures the way we communicate with prospects and customers. It augments sales efforts allowing you to: nurture relationships with leads who are not ready to buy, educate customers on your products or services, and compile critical data to measure marketing return on investment (ROI).

Enterprise organizations were early adopters of automation platforms, but now small businesses (companies with $5-500 million in revenue) make up the fastest growing segment in the space.

Marketing Automation
Five Marketing Automation Trends to Watch Through 2022

From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process.
Despite how far it’s come, automated marketing will continue to scale, with global spending on marketing automation software slated to grow to reach $25 billion, a sevenfold jump from where it stands now at $3.6 billion.

To produce tangible results in the increasingly automated landscape, marketers must learn to embrace automation by cashing in on the latest trends.